Black Friday Deal: Take $250 off any 2024 workshop with code: BF2024

Cyber Week Savings: Take $2,025 off any bootcamp or short course starting before 3/31

Cyber Week Savings, Extended: Take $2,025 off any bootcamp or short course starting before 3/31

Black Friday Deal: Take £250 off any 2024 workshop with code: BF2024

Cyber Week Savings: Take £2,025 off any bootcamp starting before 31 March

Cyber Week Savings, Extended: Take £2,025 off any bootcamp starting before 31 March

Black Friday Deal: Take $250 off any 2024 workshop with code: BF2024

Cyber Week Savings: Take $1,500 off any bootcamp or short course starting before 31 March

Cyber Week Savings, Extended: Take $1,500 off any bootcamp or short course starting before 31 March

My Account
Employers
Data-Driven Decisions in Marketing & Sales

Online Campus

Online
Anywhere
Online

Past Locations for this Event

Data-Driven Decisions in Marketing & Sales | Online

Online Campus

Online
Anywhere
Online

Past Locations for this Event

About this event

Today, there’s a data frenzy and it’s causing too many people to collect and report numbers just for the sake of having numbers. Whether you’re a marketer, startup founder or work at an agency, it’s likely you’ve been asked to provide data on the results of your work—or to quantitatively validate new ideas. In this part-presentation, part-panel event, we’re going to explore what that can (and should) look like and where to start, so you don’t end up looking a pretty visualization that doesn’t say anything. Hint: when we say data, we don’t mean page views, or even time on page. Show your work’s value and make the most important business decisions.

Takeaways

Focus on and decide what you’ll measure based on the two most important outcomes:

  • Engagement
  • Retention

Know the different types of things to measure and why:

  • Transactional data
  • Event data
  • What you need for business decisions

Coming up near you

Let’s Keep You Updated

Enter your email to start following

I have read and acknowledge General Assembly's Privacy Policy and Terms of Service. SMS message and data rates may apply.