Data-Driven Decisions in Marketing & Sales

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Event

Data-Driven Decisions in Marketing & Sales

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Event

About this event

Today, there’s a data frenzy and it’s causing too many people to collect and report numbers just for the sake of having numbers. Whether you’re a marketer, startup founder or work at an agency, it’s likely you’ve been asked to provide data on the results of your work—or to quantitatively validate new ideas. In this part-presentation, part-panel event, we’re going to explore what that can (and should) look like and where to start, so you don’t end up looking a pretty visualization that doesn’t say anything. Hint: when we say data, we don’t mean page views, or even time on page. Show your work’s value and make the most important business decisions.

Takeaways

Focus on and decide what you’ll measure based on the two most important outcomes:

  • Engagement
  • Retention

Know the different types of things to measure and why:

  • Transactional data
  • Event data
  • What you need for business decisions

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.