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In this digital age, customer experience is essentially crucial and customer-centric companies have certainly risen to the top of the brutal race in many industries. Instead of competing on price, more than two-thirds of companies now compete mostly on the basis of customer experience.
Any company can only be customer-centric when they can understand their customers, and that deep understanding is powered by none other than data. A data-driven customer experience puts the customer first, delivering exactly what they need at the right time.
Still struggling to unlock the promise of customer experience differentiation with data? Then join us for this session and learn how to drive your own data-driven customer experiences, measure customer experience effectively, and apply analytics to every stage of the customer journey to make effective evidence-based decisions.
Marketing for the Greater Good: Incorporate Brand-Purpose in your Communications
Wednesday, 5 October
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