Data Behind Social Media Impressions: Influencer + Paid | Boston

About this event

After this session, you will walk away with a comprehensive strategy and tactical plan for using social media to achieve organizational goals. You'll be able to quantify, track and measure the results of your efforts, as well as make data driven decisions to determine the right channel and content mix for your organization using social content, segmentation, and advertising strategies.

Takeaways

• Solid understand of who your customers are and how to reach them on the different social platforms
• How to use Metrics and Analytics to quantify results
• How to develop and deliver content effectively reach, retain and get great engagement
• Use paid promotion and click to conversion advertisement to drive audience develop and business relevant conversions