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Overview: This inspiring event series invites key players in Singapore’s CX/UX community to offer a rare insider’s look at how they work. From branding to user experience to city planning, speakers will discuss how they approach projects, how design thinking methods help with problem-solving, and much more. Plus, they’ll cover opportunities within the field and their vision for the future of the industry.
Why It Matters: Artificial intelligence has dominated popular culture for years; it may soon dominate marketing. Marketing doesn't still, a customer's attention moves quickly to the next big thing. Traditional advertising and even social media campaigns are are less effective and more expensive. With digital channels, marketers capture more data and understanding of user behavior, applying that data to stand out of the crowd is much harder though. But Artificial Intelligence is going to make it happen.
Agenda: