Customer Value Management Workshop

San Francisco Campus

GA SF
225 Bush Street, 5th Floor (East Entrance)
San Francisco CA 94104

Past Locations for this Event

Customer Value Management Workshop | San Francisco

San Francisco Campus

GA SF
225 Bush Street, 5th Floor (East Entrance)
San Francisco CA 94104

Past Locations for this Event

About this event

Learn a customer-centric framework and methodology developed to understand the drivers of customer value. Product Managers, Marketers, and Designers will come away with a uniquely fresh, powerfully actionable, and awesomely straightforward framework and methodology to understand what makes their users tick.

Takeaways

WHAT YOU’LL LEARN

  • Capture strategic customer data and put it into a context that translates into real financial terms
  • Quantify what your users deem as the most important features and benefits so that you can design and develop accordingly
  • Move customer satisfaction from a slogan to a science
  • Track the performance of your competitors, then optimize your competitive performance
  • Turn information into knowledge that can be acted on from a marketing and product perspective

Prereqs & Preparation

Who Should Attend

  • Product Managers and Designers yearning to know what matters most to customers so they can prioritize feature development
  • Marketers and Advertising Managers who want to communicate strong and effective competitive messages on what customers truly value
  • Business Process Managers who want to focus and align their people and process on the customer’s needs and value drivers
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