Customer Value Management Workshop | San Francisco
About this event
Learn a customer-centric framework and methodology developed to understand the drivers of customer value. Product Managers, Marketers, and Designers will come away with a uniquely fresh, powerfully actionable, and awesomely straightforward framework and methodology to understand what makes their users tick.
Takeaways
WHAT YOU’LL LEARN
- Capture strategic customer data and put it into a context that translates into real financial terms
- Quantify what your users deem as the most important features and benefits so that you can design and develop accordingly
- Move customer satisfaction from a slogan to a science
- Track the performance of your competitors, then optimize your competitive performance
- Turn information into knowledge that can be acted on from a marketing and product perspective