Customer Journey Mapping
14

Wednesday, 14 November

6:30 9:30 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco, CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

Customer Journey Mapping

Ashley Treni Photo


Co-Founder, JustFix.nyc

14

Wednesday, 14 November

6:30 9:30 pm PST

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco, CA 94104
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

About This Class

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross, Sprint, Target, and Taco Bell, this team of instructors will use real project expertise to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

Takeaways

Participants of this workshop will learn:

● Where and how to find the necessary data and research inputs to customer journey maps ● Proven consumer journey map design methodologies used for major brands and products ● How to implement consumer journey maps as shown by real business case studies

Preparation

None! Please bring your laptop to class.

About the Instructor

Ashley Treni Photo

Co-Founder,
JustFix.nyc

Ashley is a Co-Founder and Design Director at JustFix.nyc, a civic technology non profit building technology for housing justice in NYC. She received an MFA in Information Design and Visualization from Northeastern University. Before joining the JustFix.nyc team, Ashley was UX designer at DockYard in Boston and a design fellow at the 2015 Blue Ridge Labs @ Robin Hood Fellowship.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.