Questions? Read our FAQs
Questions? Read our FAQs
This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop.
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalysing behaviours. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behaviour, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
This introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.
Participants of this workshop will learn:
Nick Villani Digital Consultant and Trainer
Hi, I'm Nick. I am a digital consultant, learning programme designer, accomplished trainer and all round nice guy. I’m setting out to change the ways businesses do business as a result of digital innovation. I have a wealth of experience in digital consulting and training across a range of brands and agencies that extend from start-ups to established multinationals.
Over the years, I’ve been fascinated with the emergence of disruptive digital technologies and their impact on businesses, both large and small. This led me to work with Google to develop the award winning Squared Online programme that launched in the UK and has since expanded into APAC and EMEA with over 8000 graduates. I’ve also become one of the Google certified trainers.
I’ve also consulted on several incubator projects for start-up companies such as Centre for London and Saltwater Films, as well as big corporations including Ferrero, Sony, MEC and Vodafone. In addition, I’ve run several hugely successful Kickstarter campaigns, (including Shake Your Power), and even started my own pop-up food business, Toastd.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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