Customer Journey Mapping
9

Monday, 9 March

6:30 9:30 pm EDT

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

Customer Journey Mapping | March 9

Mini Kim Photo


Senior Product Designer, Clover

9

Monday, 9 March

6:30 9:30 pm EDT

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

About This Class

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross, Sprint, Target, and Taco Bell, this team of subject matter experts will use real project expertise to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

Takeaways

Participants of this workshop will learn:

● Where and how to find the necessary data and research inputs to customer journey maps ● Proven consumer journey map design methodologies used for major brands and products ● How to implement consumer journey maps as shown by real business case studies

Preparation

Please bring your laptop to class.

Regulatory Information:

General Assembly’s workshops are for recreational purposes and are not regulated by the Bureau of Proprietary School Supervision.

About the Instructor

Mini Kim Photo

Senior Product Designer,
Clover

Mini Kim is a New York City based User Experience designer, researcher and strategist. During 10 years of experience, she worked as Graphic Designer, UI Designer, UX Designer, UX Strategist and Researcher. She currently works at Publicis Media as Lead UX Designer and Researcher and previously worked at Shutterstock and UNICEF. She studied Interaction Design at School of Visual Arts and received her master. Her favorite part of UX work is making complicated process simple and she loves anything map and flow.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.