Customer Journey Mapping

Melbourne campuses

GA Melbourne
12A, 45 William Street
Melbourne Australia 3000

Customer Journey Mapping

Melbourne

Melbourne campuses

GA Melbourne
12A, 45 William Street
Melbourne Australia 3000

About this class

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross, Sprint, Target, and Taco Bell, this team of instructors will use real project expertise to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

Takeaways

Students of this workshop will learn:

● Where and how to find the necessary data and research inputs to customer journey maps ● Proven consumer journey map design methodologies used for major brands and products ● How to implement consumer journey maps as shown by real business case studies

Prereqs & Preparation

None! Please bring your laptop to class.

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