Customer Journey Mapping Basics | FREE UX Design Skills | Toronto
About this class
So, now that you’ve collected user insights from your interviews… What do you do with them? This is where customer journey mapping comes in.
In this free, 2-hour session, learn why the customer journey is so important, where journey mapping fits into the UX and human centered design process, and how to create a variety of journey maps based on your product or user. Then, get hands-on practice in Mural building your own customer journey map based on the user insights from our previous session.
Make sure to join us next week where you’ll get hands-on practice with Sketching and Wireframing in Figma to start building solutions for your customers. We’ll see you there
Takeaways
- Understand why customer journey mapping is important and where it fits into the design thinking process
- Learn the best tools and techniques for building a variety of customer journey maps
- Hands-on practice building your own customer journey map using Mural
Prereqs & Preparation
- This is a beginner friendly series, so no prior knowledge is necessary.
- If you plan to participate live, make sure you have a free Mural account
- A recording of this session will be sent out after the full Skills Seeker Series ends.
- This session will be held in a Zoom webinar, so your mic and camera will be off. We’ll interact through the Chat, Q&A, and reactions.
