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Customer Journey Mapping Basics | FREE UX Design Skills

Design

Free

Online
Tuesday, 15 October, 2024
12 2 pm EDT

About This Class

So, now that you’ve collected user insights from your interviews… What do you do with them? This is where customer journey mapping comes in.

In this free, 2-hour session, learn why the customer journey is so important, where journey mapping fits into the UX and human centered design process, and how to create a variety of journey maps based on your product or user. Then, get hands-on practice in Mural building your own customer journey map based on the user insights from our previous session.

Make sure to join us next week where you’ll get hands-on practice with Sketching and Wireframing in Figma to start building solutions for your customers. We’ll see you there

Takeaways

  • Understand why customer journey mapping is important and where it fits into the design thinking process
  • Learn the best tools and techniques for building a variety of customer journey maps
  • Hands-on practice building your own customer journey map using Mural

Preparation

  • This is a beginner friendly series, so no prior knowledge is necessary.
  • If you plan to participate live, make sure you have a free Mural account
  • A recording of this session will be sent out after the full Skills Seeker Series ends.
  • This session will be held in a Zoom webinar, so your mic and camera will be off. We’ll interact through the Chat, Q&A, and reactions.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.