GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202
GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005
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About the Culture Design Series The ability to spearhead culture change in today’s rapidly changing startup environment is the difference between thriving or barely surviving. Join CULTURE LABx in a workshop series at General Assembly that showcases a variety of models in culture design: visual thinking, brand strategy, positive psychology, experience mapping and more.
August 11: Culture Design: Building Cultures of Innovation Is your company the Visionary, Tinkerer, Navigator, or Explorer? Struggling to maintain relevance as your company grows? All organizations are born innovative. Not all organizations stay innovative. And the ones that do, don’t stay innovative in the same ways. In this workshop we will explore the four archetypes of innovative cultures with Dr. Tatyana Mamut, SalesForce’s Innovation & Product Experience Leader. CULTURE LABx Co-Founder Josh Levine will host a fireside chat with Tatyana followed by an interactive session to identify the archetype workshop participants want to model, and the elements needed to help them live it. Takeaways In this discussion you’ll learn: The four archetypes of innovative cultures. The benefits and challenges each carry. How to identify your ideal archetype. Which elements you need to live it. About the speaker Tatyana Mamut, Sr Dir, Product Experience & Special Projects, SalesForce Tatyana Mamut is a design leader, organizational designer, and cultural anthropologist. She is a Senior Director at Salesforce responsible for driving cross-functional product innovation, currently focused on re-inventing the core CRM experience. At IDEO, she built and co-led the Org Design Practice, helping large, complex organizations become more innovative. She led projects and client relationships for high-stakes engagements including: the creation and scaling of a User-Centered Innovation Culture at Life Technologies; the Human Centered Design (HCD) Toolkit for the Gates Foundation; brand strategy & digital consumer engagement for the U.S. Consumer Financial Protection Bureau; the Innovator’s Accelerator Learning Platform for the Apollo Group; and Digital Brand & Global Payments experiences for Visa. Tatyana has a PhD in anthropology from UC Berkeley and a BA in economics from Amherst College. She has received numerous design, advertising, & academic awards including the IDSA-Businessweek Gold for Design Strategy, the Women’s Advertising Association Greater Good Award, and National Science Foundation & Soros multi-year fellowships. She’s conducted field research across 5 continents, including the Trans-Siberian route from Lithuania to Japan – traveling alone and in 3rd class, bunking with Russian soldiers, milking goats with Mongolian nomads, racing down erupting volcanoes, and adopting a stray dog on the shores of Lake Baikal.
About the host Josh Levine, Co-Founder, CULTURE LABx
For over 15 years Josh has helped leaders build purpose-driven organizations through brand and culture management. He is a co-founder of CULTURE LABx, and a senior lecturer at California College of the Arts’ MBA program in Design Strategy. His writing has been featured in publications including Fast Company, The Design Management Journal, and 99u. Josh holds a BS in Engineering Psychology from Tufts, and BFA in design from the Academy of Art University. You can usually find him going on about brand, culture or his rambunctious twins on twitter @akajoshlevine.
Experiment with us Culture design is challenging—it really does take a village. We encourage participants register as a pair. You can be co-workers, co-conspirators, or collaborators. It doesn’t matter, we just think it’s more fun with a partner.
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