Crushing Customer Experience Design (Hands-On Training)

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

Crushing Customer Experience Design (Hands-On Training)

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

About this workshop

While many business teams build deep knowledge in customer touch-points, few are able to organize around the complete customer journey — leading to customer satisfaction that is on-par with market expectations but ultimately unremarkable.

The emerging practice of CX design empowers your cross-functional teams to create a lasting framework for front-end innovation by capturing an accurate picture of customer needs and business support systems as well as architecting a vision for the experiences of the future.

In this workshop you’ll get hands-on with a live case to develop a customer experience journey with fellow CX’ers. Additionally, you’ll learn what it takes to build a CX strategy and practice with a combination of cultural alignment, research, governance systems and tech.

This course is for:

  • Business managers and teams across marketing, product, customer service and sales who want to bring CX design practices into their business
  • Individuals, consultants and practitioners who want to incorporate CX into their offering

Takeaways

  • How to organize their teams and culture around the complete customer journey
  • How to uncover their customers deepest unmet needs
  • How to use tools like journey mapping and service blueprinting with their cross-functional teams
  • How to use CX design to create an honest picture of the present and a vision for the future

Prereqs & Preparation

  • It will be helpful if students come with a customer experience problem or project in mind — this is not a requirement

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