Creative and Strategic Branding w/ Haylee Powers | Online
About this event
We get it. Being your own boss is hard. Everywhere you turn you’re being told to build a website, make a logo, optimize your SEO, develop an app, create a chatbot, write a press release - the list goes on and on.
Wouldn’t it be nice if there was a way to know what you really need and why?
Welcome to Fiverr’s ‘Leveling Up’ workshop series. Here you’ll learn about the skills that matter most from entrepreneurs just like you. You have the questions, and we’ve got the answers.
Join us to hear from Emmy Award Winning Designer, Creative Director and Fiverr Learn Instructor Haylee Powers on her tips for creative and strategic branding that will help you invest in building a strong brand to define your niche in the marketplace stand out from the crowd.
In this workshop Haylee will talk through the creative & strategic elements of branding including:
- The importance of branding
- Intentional vs unintentional branding
- Brand concept vs. brand identity
- Creating an audience persona
- How to tell a brand story
- Competitors & differentiation
- Visual design, tone words, color
- Choosing iconography, photography & visual elements
