Creating Future Unicorns : How to Build a Winning Brand | New York City
About this event
Join award-winning brand expert and Creative Director of White Bear Studio, Kelly Mackenzie for a workshop on branding and brand strategy Learn how to build a winning brand that stands above its competition and in the minds of customers with an emphasis on:
- Design thinking
- How to live your brand story: Purpose, Mission Vision, and Value proposition
- New product development that retains your brand DNA
This session is aimed at Marketers and Senior Brand Managers from Start-ups, Scale-ups, and Big Brands who need to ‘step up’ to stay relevant.
