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In a crisis, no-one has all the answers. Professionals are left wondering:“What does our audience need to hear right now? And how do we stay relevant during all his change?”
Businesses are winning by telling powerful stories. They align with their audience’s values, communicate with precision, and adapt without a second thought. They’re using a new playbook. And now, you can too.
This workshop delivers a framework you can use to create effective content during our current crisis. We’ll break down how to restructure your campaigns for adaptability, how to blend data with personal perspective for maximum results, and you’ll learn from plenty of example brands that are standing out right now for all the right reasons.
Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) the course launches. Please bring a notebook or be prepared to type notes, as there will be several practical exercises to participate in.
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