Creating Effective Content In A Crisis

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

Creating Effective Content In A Crisis | Online

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

About this workshop

In a crisis, no-one has all the answers. Professionals are left wondering:“What does our audience need to hear right now? And how do we stay relevant during all his change?”

Businesses are winning by telling powerful stories. They align with their audience’s values, communicate with precision, and adapt without a second thought. They’re using a new playbook. And now, you can too.

This workshop delivers a framework you can use to create effective content during our current crisis. We’ll break down how to restructure your campaigns for adaptability, how to blend data with personal perspective for maximum results, and you’ll learn from plenty of example brands that are standing out right now for all the right reasons.

Takeaways

  • What leading brands are doing right now to take advantage of the crisis
  • How to make your stories as relevant as possible with data-informed inputs
  • Which specific factors make certain stories spread like wildfire

Prereqs & Preparation

Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) the course launches. Please bring a notebook or be prepared to type notes, as there will be several practical exercises to participate in.

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