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Despite still being in its infancy, influencer marketing has cemented itself as the hottest new marketing trend and the cornerstone of any successful marketing campaign. But due to its recent arrival on the marketing scene, there is some confusion among marketers about the best ways to implement it. Join us and Ben Jeffries, CEO and co-founder of influencer marketing platform Influencer, to hear his insights on creating a successful influencer marketing strategy and campaign.
Why It Matters: Influencer marketing is the most in demand marketing tool right now but, in spite of this, it remains cheap relative to its effectiveness.
Entrepreneurs will take away insights on how to create a successful influencer marketing campaign and implement it in their wider marketing strategy.