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It is no small feat to master the art and science of successful marketing. From choosing the right channels to figuring out the balance between creative needs and financial constraints, marketers have their work cut out for them.
One of the most important aspects to consider when formulating any marketing strategy is knowing who your audience is and how best to reach out to them. As such, marketing to businesses is vastly different from marketing to consumers. In this light, B2B marketers face unique challenges, as they have to direct all their marketing tactics towards those who make purchase decisions on behalf of their companies, rather than individual consumers. This thus stresses the importance of having a comprehensive, clearly-defined marketing strategy.
If reading all that has got you overwhelmed, no worries! In this event, we will go over the steps to create a winning B2B marketing strategy for 2021 and beyond, giving you the fundamental ingredients for success in today's marketplace.
Join us as we discuss the latest trends and how your B2B marketing strategies can thrive in the 2021 landscape! You'll walk away having learnt the building blocks of an effective B2B marketing plan and be able to accurately tailor it to your business goals.
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