Creating A Story For Your Business | Online

About this event

All businesses need to do two things: attract customers to their services and nurture them, so prospects become leads; leads become customers; customers become fans. But most businesses forget that they’re engaging with human beings with desires, needs, baggage and emotions. If you want people to invest in the long-term success of your business, you first need to give them an emotional stake in it.

Storytelling creates a bond based on a shared emotional connection and mutual trust. Getting the right content to the right audience at the right time is the fastest way to motivate action (to buy or share something) or change (behaviour or perceptions).

Are looking to build a brand quickly, on a budget, but need to figure out the story of your business? Want to recruit a tribe of enthusiasts to do your marketing for you? If so, come along and find out how!