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Personal branding refers to the process of consciously cultivating a public persona that represents ones’ strongest attributes and skills to their target audience. As workplaces become more mobile, transparent and collaborative it’s important to establish a personal brand, that can carry you within your organisation as well as through your career. This presentation will touch on the importance of developing and strengthening your personal brand and the provide best practices and tools to mould and shape your brand. The presentation will shed light on - What is a personal brand; Why is personal branding a personal asset; How to find your differentiator; How to map your target audience and How to communicate and consistently maintain your personal brand.
Bring a Paper and Pen.