Create a Content Marketing Strategy in One Day | Online | February 22
Tara McFall
Senior Digital Marketing Consultant,
Tara McFall Consulting
About This Workshop
Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing, with 1 in 5 professionals using it as their number one approach ( Smart Insights, January 2018).
So why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business?
In this full day bootcamp you’ll get your hands dirty using popular content marketing tools, approaches and trends; developing and presenting an end-to-end content marketing plan - from developing marketing objectives, social media campaigns, through to measuring effectiveness. During the day, you will deep dive into current tools and updates on emerging content marketing trends.
This workshop would suit you if you’re new to content marketing and want to make a splash with practical takeaways on the day. You’ll have support from an experienced Marketing Instructor to work through your ideas and shape your lean marketing plan you can use in the real world.
Takeaways
- Content fundamentals: what good content looks like for your customer base, managing content marketing campaigns and social communities
- Social media advertising: the current paid social media landscape, focusing on Facebook as the largest and most popular content marketing platform
- Measuring effectiveness of my campaigns: using analytics and social tools to measure campaign returns
- Writing a content marketing plan: from defining your objective to picking tools, tactics and ways to evaluate
Preparation
This workshop will be completely live and online. In preparation, please download Zoom and Slack.
This session will not be recorded, however slides will be shared following the class.
About the Instructor
Tara McFall
Senior Digital Marketing Consultant,
Tara McFall Consulting
Tara McFall is a digital marketing and ecommerce consultant with over 12 years experience across the complete digital landscape. After completing her Bachelor of Commerce at Wollongong University, Tara began her online journey in 2003 managing the first digital marketing campaigns for Rydges Hotels & Resorts and, more recently, building complex enterprise eCommerce solutions, marketing strategies and new digital teams for Moet Hennessy Australia and eBay Australia.
Her experience has taken her from Sydney to Hong Kong and London leading digital marketing efforts for brands such as QT Hotels, Vodafone, Orange, Art Series Hotels, Monster Worldwide and News Digital Media. Tara loves to blend creativity with technical expertise to solve business problems and develop innovative business solutions.
When not teaching at General Assembly Tara can be found teaching or practicing yoga, usually at Bondi Beach.
In recognition of her exemplary service in the classroom, Tara has been selected as a member of General Assembly's Distinguished Faculty program.
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