Create a Content Marketing Strategy in One Day | Online | Online
About this workshop
Content marketing solves customer problems through engaging with valuable and relevant content consistently. It’s one of the most popular approaches of inbound marketing, with 82% of marketers actively using content marketing in 2021. ( HubSpot, 2021).
So how can you use content marketing to achieve success for our business?
In this full day bootcamp you’ll get your hands dirty using popular content marketing tools, approaches and trends; developing and presenting an end-to-end content marketing plan - from developing marketing objectives, social media campaigns, to measuring effectiveness. During the day, you will deep dive into key tools and updates on emerging content marketing trends.
This workshop would suit you if you’re new to content marketing and want to make a splash with practical takeaways. You’ll have support from an experienced Marketing Instructor to work through your ideas and shape your lean marketing plan you can use in the real world.
Takeaways
- Content fundamentals: what quality content looks like for your customer base, managing content marketing campaigns and social communities
- Social media advertising: the current paid social media landscape, focusing on Facebook as the largest and most popular content marketing platform
- Measuring effectiveness of my campaigns: using analytics and social tools to measure campaign metrics
- Writing a content marketing plan: from defining your objective to picking tools, tactics and ways to evaluate
Prereqs & Preparation
Please Note
- This session is taken completely online using Zoom.
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
- Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
- We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox
