Copywriting for Tech

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

Copywriting for Tech

Washington, D.C.

Washington, D.C. campuses

GA D.C. (Northern Virginia)
2231 Crystal Drive - 10th Floor
Arlington VA 22202

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

About this workshop

The right words matter. Especially when it comes to something complex such as technology. The right copy can help potential investors understand the technical details, it can convince people to download an app, and even persuade parents to finally get an iPhone.

Being able to define and describe your brand’s mission, product or service in a few short sentences is a necessity. Whether you’re trying to explain a new product or create an ad campaign, the message needs to be communicated in a clear, simple way everyone can understand.

In this 3-hour workshop, you’ll get an overview of how to clearly define your brand’s mission, product or service through a series of writing exercises. We’ll start small by writing a few short sentences and work our way up to longer, more creative copy for websites, videos, press releases and ad campaigns.

Takeaways

  • Understanding the role of written copy for technology companies
  • How to determine the right message
  • How to write copy for technology companies in a clear, simple way
  • Tips on how to apply a message across different types of communications
  • Learn the basics of copywriting for pitches, websites, videos, press releases and ad campaigns

Prereqs & Preparation

In order to include everybody in the writing exercises we will be using a shared Google Doc. If you wish to participate and receive feedback on your (anonymous) writing in real-time, you will need to have a Gmail account.

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