Content Strategy Bootcamp

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

Content Strategy Bootcamp

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

About this workshop

There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way.

Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company or publisher’s business goals.

Learn the basics of content strategy in the context of digital strategy and content marketing. In this workshop, we’ll review and create documentation that serve as the foundation for digital projects with impactful messaging and good storytelling.

By exploring content strategy methodology--including content auditing, curation, governance, testing and optimization-- you’ll learn skills that will make you a valuable asset to digital agencies, publishers and content aggregators and creators.

Takeaways

  • Learn content strategy methodology and how to apply it
  • Learn how to create client-friendly documentation
  • Get exposure to tools and trends in content strategy and content marketing used to best optimize content, including personalization strategies, data analysis, and social media monitoring
  • Understand how to apply skills such as research, user experience design and copywriting to create effective content strategies
  • Learn how to pursue a career in content strategy

Prereqs & Preparation

  • Great for those who have a background or interest in digital media, including (but not limited to) UX, information organization, copywriting, journalism, data science or design
  • Come equipped with a laptop
  • In class, students will break out into small groups and develop a content strategy

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