Content Marketing Bootcamp

Online Campus


Content Marketing Bootcamp | Online

Online Campus


About this workshop

Learn how to create a content strategy and editorial calendar that helps you achieve your business goals. You've likely heard that Content is King and it's more important than ever if you’re interested in building a strong relationship with ideal customers.

This activity-driven bootcamp will equip you with tips and strategies on how to devise your content marketing strategy, what digital channels make the most sense for your business and how to use them, plus how to track and analyze all of your content marketing efforts with data-driven decisions.

Who is this workshop for:

  • Entrepreneurs and Business Owners who would like to build their audience.
  • Digital Marketers looking for content strategies to expand the online presence of their brands.
  • Individuals interested in starting a career in internet marketing.


  • Learn how to create a basic content marketing strategy
  • Learn how to build a content editorial calendar
  • Discover how to create and curate content for your business
  • List and execute at least 5 key best practices on content marketing
  • Walk away with examples of KPIs and metrics to track

Prereqs & Preparation

None. Bring a laptop.

Regulatory Information:

General Assembly’s workshops are for recreational purposes and are not regulated by the Bureau of Proprietary School Supervision.

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