Content Marketing 101 for Design and Maker Community

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Workshop

Content Marketing 101 for Design and Maker Community

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Workshop

About this workshop

“I’ll get to content eventually" or "My intern will handle it" is not a content strategy. Content is one of the most important marketing tools for crafting your brand’s personality, establishing your credibility, and expanding and engaging your audience - especially in highly evocative design-oriented industries. Content should not be an afterthought.

This course will introduce students to the basics of content marketing - from the keys to a great blog post, to creating a thoughtful content strategy that works for you, to tactics for establishing constructive content partnerships, and crafting relevant native advertising.

The key to great content marketing is, you guessed it, great content. Great stories resonate. That’s why students will learn the essentials of how to write with SEO in mind, while always writing towards a narrative and for their audience.

Takeaways

-Understand the benefit / opportunities great content can create for your business -Determine how to effectively establish a content strategy -Learn how to create and adhere to a content calendar -Learn tactics for establishing content partners and blog syndication -Determine the best channel for your content distribution

Prereqs & Preparation

A general awareness of blogging platforms like Wordpress or Squarespace is helpful. Please bring a laptop with you to the class.

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