Content is King: How to Treat It Royally & Make it Work for You

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Content is King: How to Treat It Royally & Make it Work for You

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Content is the lifeblood of digital and social marketing, but it can be overwhelming to manage. With smart planning and a clear vision, content marketing can work more effectively and efficiently for you. Learn strategies to plan and create a content marketing strategy across all your digital channels.

We will cover three key content strategy tools, efficient ways of sourcing and producing content, and discuss students’ content marketing challenges.

Takeaways

  • Apply three content strategy tools to plan content marketing
  • Build the right voice for your content
  • Identify content topics that make your brand relevant
  • Plan content in advance, around peak moments
  • Identify content sources and ways to efficiently product content

Prereqs & Preparation

Laptop required.

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