In this workshop, you'll learn how to create content for Facebook, Twitter, Instagram, YouTube and Stories to convert your followers to readers, clients and brand evangelists. We'll discuss the best ways to create content, what works and what doesn't, how to figure out what works for YOU by reviewing the free insights and analytics available to you on every platform and how to structure an editorial content calendar that allows you to automate the process of sharing, growing and connecting.
You should have a basic understanding of how social media platforms work, why you want to use them and what your pain points are around creating social media content.
For prep, everyone attending the workshop will be asked to share 5 brands, influencers or individuals that they feel are a good representation of what they want their digital brand to be.