Communicating Your Brand Purpose During Coronavirus | Online
About this event
Companies are being put to the ultimate test during the COVID-19 global pandemic. They need to communicate clearly and show customers that they are behaving with authenticity, transparency and purpose. The brands that do this well in this moment will create long-term loyalty and the ones that don't will damage their reputations.
Overview: The brand experts at Marlowe will take you through the do's and don'ts of brand communication during this unprecedented public health crisis.
What You’ll Take Away: Learn how to communicate effectively so your company or organization will come out of this crisis with your brand equity not just intact but stronger.
Why It Matters : Consumers are in no mood for "marketing as usual" right now, so you better know how to respond appropriately.
