General Assembly @ 79 Anson
Level 20. 79 Anson Road
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54% of young adults rate a company’s environmental and social efforts as extremely important when deciding whether to purchase a service or product. Brands that fulfil their corporate social responsibility (CSR) receive greater support and customer loyalty, especially among Gen Zs.
This trend will gain even more momentum in 2022 and brands should leverage this by partnering with relevant non-profit organizations to not only grow their business, but also align themselves with philanthropic missions that are important to their customers. The different forms of partnership include but are not limited to product placement, affiliate marketing, percentage of sales donations, or corporate sponsorship. No matter what industry your brand is in, there’s a way for you to partner with the right non-profit organization for your next marketing campaign.
Join us in this event to explore how brands can incorporate CSR into their marketing mix, choose a suitable non-profit organisation to collaborate with, and how to build a plan that not only achieves business goals but also resonates well with the consumers and is authentic.
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