Clicks to Cash: Fashion E-commerce 101 | Online
About this workshop
If you’re trying to break into the world of fashion e-commerce, there’s so much noise out there it can be difficult to know where to begin. How should you layout photos? How many items should be on sale? Should your site have a blog? And how should you budget the building of your website? In this class for emerging fashion entrepreneurs, you’ll learn how to create and run your very own e-commerce site - from choosing which platform you should use to creating, launching, and marketing your site on social media.
Takeaways
- Learn how to make the perfect product page, including copy, photos, and layout.
- Find out about the shopping funnel and user experience.
- Be able to figure out which e-commerce platform you should use, plus how to budget it and built it up.
- Learn how to channel your brand on your site and how to measure your results.
Prereqs & Preparation
Brands: Have your assortment ready to be put online, including a logo, mission, and brand positioning statement. Retailers: Know the types of brands you are going to purchase.
