Clicks to Cash: Fashion E-commerce 101

Los Angeles Campus

GA Los Angeles (DTLA)
360 E. 2nd Street, Suite 400
Los Angeles CA 90012

Past Locations for this Workshop

Clicks to Cash: Fashion E-commerce 101 | Los Angeles

Los Angeles Campus

GA Los Angeles (DTLA)
360 E. 2nd Street, Suite 400
Los Angeles CA 90012

Past Locations for this Workshop

About this workshop

If you’re trying to break into the world of fashion e-commerce, there’s so much noise out there it can be difficult to know where to begin. How should you layout photos? How many items should be on sale? Should your site have a blog? And how should you budget the building of your website? In this class for emerging fashion entrepreneurs, you’ll learn how to create and run your very own e-commerce site - from choosing which platform you should use to creating, launching, and marketing your site on social media.

Takeaways

  • Learn how to make the perfect product page, including copy, photos, and layout.
  • Find out about the shopping funnel and user experience.
  • Be able to figure out which e-commerce platform you should use, plus how to budget it and built it up.
  • Learn how to channel your brand on your site and how to measure your results.

Prereqs & Preparation

Brands: Have your assortment ready to be put online, including a logo, mission, and brand positioning statement. Retailers: Know the types of brands you are going to purchase.

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