Clicks to Cash: Fashion E-commerce 101 | Los Angeles

About this workshop

If you’re trying to break into the world of fashion e-commerce, there’s so much noise out there it can be difficult to know where to begin. How should you layout photos? How many items should be on sale? Should your site have a blog? And how should you budget the building of your website? In this class for emerging fashion entrepreneurs, you’ll learn how to create and run your very own e-commerce site - from choosing which platform you should use to creating, launching, and marketing your site on social media.

Takeaways

• Learn how to make the perfect product page, including copy, photos, and layout.
• Find out about the shopping funnel and user experience.
• Be able to figure out which e-commerce platform you should use, plus how to budget it and built it up.
• Learn how to channel your brand on your site and how to measure your results.

Prereqs & Preparation

Brands: Have your assortment ready to be put online, including a logo, mission, and brand positioning statement. Retailers: Know the types of brands you are going to purchase.