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Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Join our Alumni Spotlight on Wednesday, February 26 with an ascending design leader from one of the world's biggest insurance brands.

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    Clicks to Cash: Fashion E-commerce 101

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Workshop

    Clicks to Cash: Fashion E-commerce 101 | Online

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Workshop

    About this workshop

    If you’re trying to break into the world of fashion e-commerce, there’s so much noise out there it can be difficult to know where to begin. How should you layout photos? How many items should be on sale? Should your site have a blog? And how should you budget the building of your website? In this class for emerging fashion entrepreneurs, you’ll learn how to create and run your very own e-commerce site - from choosing which platform you should use to creating, launching, and marketing your site on social media.

    Takeaways

    • Learn how to make the perfect product page, including copy, photos, and layout.
    • Find out about the shopping funnel and user experience.
    • Be able to figure out which e-commerce platform you should use, plus how to budget it and built it up.
    • Learn how to channel your brand on your site and how to measure your results.

    Prereqs & Preparation

    Brands: Have your assortment ready to be put online, including a logo, mission, and brand positioning statement. Retailers: Know the types of brands you are going to purchase.

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