GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005
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In this Bootcamp you’ll be discovering how to use the different available channels to your brands’ advantage. You’ll learn how to represent your brand consistently over different channels, which media work best when, how to make most use of external influences, learn how to effectively use the most commonly used tools and programs, and see how you can measure and improve what you do. All of this you will immediately apply to your own situation, so you will walk away with concrete deliverables for your brand.
Schedule: November 10, 11, 12, 13 & 14 9am - 5pm
Day 1 - Strategy: - Intro to Channel Marketing - Integrated media planning - Your Brand + strategy - Developing content - Setting up your channels
Day 2 - Social: - Using social media to create influence - Facebook/Twitter/Pinterest/Instagram/Linkedin - Community Management - Scheduling/Channel Specific content - Kloot/BufferApp
Day 3 – Search (&Advertise) - Search Engine Introduction - Search Engine Optimising - Search Engine Advertising/Google Adwords - E-Mail Marketing - Facebook advertising
Day 4 - Show: - Introduction to Analytics - What do you want to measure and how do you do it? - Setting goals and analysing them - Improving conversions
Day 5 - Surprise: - Preparation time - Making a campaign - - Doing presentations/receiving individual feedback - Celebration and networking event
After this Bootcamp you'll have a very clear understanding of how to use all existing channels to your advantage. you do not only have new knowledge and skills, but you have also build a channel marketing plan for your brand, and have implemented quite a few necessary changes. You are ready to be a Channel King!
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