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Today, we are more connected and intertwined than ever before. However, the challenges faced when designing for global success are still real.
Localisation is more than translation. Visual aesthetics and functionality of the design must be adapted to each market separately. With every region having different perspectives and demands, it's important to research and understand cultural differences and the impact of the content on each audience.
Join us in this insightful and creative event with Sketch, where they'll explore how to overcome the biggest challenges when designing global products and how to start the localisation at the design stage.