CBA x GA Presents Customer Journey Mapping | Sydney

About this event

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and ideas catalysing behaviours. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behaviour, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

Takeaways

• Where and how to find the necessary data and research inputs to customer journey maps
• Proven consumer journey map design methodologies used for major brands and products
• How to implement consumer journey maps as shown by real business case studies