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Like it or not, everything you say and do shapes your personal brand. Is your personal brand telling the right story?
Whether you’re an established C-suite executive or are stepping into a new role, establishing a strong personal brand is vital. In this webinar we’ll focus on actionable strategies to make your brand work for you.
We’ll dive into the 4 C’s that make a powerful personal brand — Competence, Confidence, Courage, and Class — and how to utilize each one to tell your unique story. We’ll also determine goals and target audience for your own personal brand, and explore how to balance authenticity with professionalism to ensure you’re conveying the right message — one that influences, motivates, and inspires.
This webinar is designed for executives or professionals on the rise who are ready to take their brand to the next level.
Your speaker, Liana Burtsava, is a renowned expert in personal branding, executive coach, and marketing strategist who’s worked with luxury fashion brands and top tech companies. Liana is the founder of Connected MBA, an educational program that helps leaders elevate their personal branding and uplevel their success.
Liana Burtsava, MBA Founder of Connected MBA | Lecturer at INSEAD | Executive Coach
Liana Burtsava is a renowned international personal branding expert and executive coach whose resume also includes startup founder, marketing executive, and INSEAD MBA lecturer. Her career trajectory has spanned 10 countries, 9 languages, and top organizations such as McKinsey & Company, Philips, Zara, and notable Silicon Valley startups.
With 20 years of marketing, consulting, and coaching experience that’s taken her from Silicon Valley to Singapore, Liana utilizes her expertise in psychology and marketing to strategize authentic personal branding for executives that set them apart from the crowd.
Liana is also the creator of Connected MBA, an educational program that empowers business leaders to make a bigger impact using proven tools from marketing, psychology, and neuroscience. Previously Liana founded Trendy Lime, a social club and experiential marketing agency where she joined forces with top fashion brands and worked with tech companies to elevate their aesthetic.
Liana was educated at INSEAD (MBA), Harvard (Executive Coaching), and American University in Bulgaria (Business Administration & Fine Arts). She is a founder of the Women in Business Club chapter and an Entrepreneur in Residence at INSEAD.
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