Few ventures can prosper without understanding the desires and actions of consumers. It is critically important for entrepreneurs to understand how potential buyers decide to take up new innovations, as well as how to utilize consumer inputs throughout a product’s lifecycle. We’ll first explore the traditional innovation adoption-diffusion models and “consumer culture”. Then we will take a broad view of marketing and innovation, and ways in which consumer perceptions and behaviors can be leveraged in launching a new product or service.
None.
Enter your email to start following
You’re following Capturing Your First Customer: Consumer Behavior & the Decision-Making Process.
Start following any program. No need to enter your email again.