Can VR/AR sell more __? | Columbus

About this event

With the pandemic supercharging all things virtual, the shift to digital shopping has been accelerated by roughly five years. And along with this acceleration comes the renewed interest in technologies that not only enable but take digital shopping to the next level.

Augmented Reality (AR) and Virtual Reality (VR) helps retailers offer an immersive, engaging, and most importantly safer experience to consumers with the global market estimated to reach USD 1.6 billion by 2025. But can AR & VR really help retailers to sell the next thousand pairs of sneakers, lipsticks, or even cars?

Find out in this discussion with our panel of retail and AR/VR experts. We’ll discuss what these technologies are capable of, what retailers need to know before investing, and how AR/VR can work hand in hand with the other pieces of marketing to provide an optimal brand experience.