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Data is king in the digital world and as Daniel Keys Moran once said, “You can have data without information, but you cannot have information without data”. As the name suggests, data-driven marketing utilizes data obtained through customer interactions to better understand customer motivations and preferences.
Popularized with innovations such as Salesforce’s cloud CRM systems, data-driven marketing has allowed the modern marketer to engage in more efficient media buying, target the right customers and send relevant messages to these groups. While an overwhelming amount of data can seem intimidating, these fears can easily be allayed by knowing the right methods to transform the numbers to give you the relevant insights.
Come discover the buzz behind numbers making the digital marketing world tick and find out how you can start implementing data-driven strategies for your company.