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Target CPA, Maximise Conversions, Target ROAS, Lowest Cost - Confusing as it may be, understanding bidding strategies are key to ensuring that you are reaching the right audience with the best possible outcome.
Choosing the right bidding strategy is not an "autopilot". Bidding too high could mean going through your budget too quickly and bidding too low could result in missed opportunities to connect with your audience.
Join our expert, Sotirios Seridis, as we demystify the fast-paced world of online advertising. Learn some of the best practices to optimize your marketing dollars and align your strategies to hit your KPIs!
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