Business for Impact: How Brands Make Movements - Australian Bushfires Fundraiser | Online
About this event
Join GA for a special edition panel event discussing how businesses can create movements that generate meaningful impact. 100% of funds raised from ticket sales will be donated to the Australian Red Cross and WIRES to aid in bushfire recovery.
Brands are navigating through an era of constant changes from digital revolution to political uncertainty. There is a fundamental shift in preference towards well-being, authenticity, and social impact. Brands need to stand for a higher purpose to enhance the market recognition, build loyalty and drive for the good changes. Good brands know they need to unite their consumers to work towards the better world they are envisioning.
In this interactive panel discussion, meet the creative marketers and thinkers behind inspiring brands as they share their strategy and marketing tactics to find brand purpose, build community and create a movement that goes beyond any products and services.
We will explore a few key questions:
- How can brands find and communicate their purpose authentically?
- How can brands activate their communities?
- What can brands do to maximise their positive impact in 2020?
Agenda
6:00–6:15pm — Check-In and Drinks
6:15–7:15pm — Expert Panel
7:15–7:45pm — Q&A
7:45pm — Wrap-up and Networking
