Business Chicks + GA Masterclass: Digital Marketing 101 | Melbourne
About this event
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from small businesses and freelancers to corporates, big brands and agencies.
In this evening session, we will take a holistic look at digital marketing and you will learn the basics to get started on a digital marketing campaign. Get an overview of the different ways digital marketing can be used to optimise and measure the success of campaigns across various marketing channels.
Takeaways
- Overview of digital marketing techniques - from search engine marketing, to affiliate marketing and community outreach
- Understand the targeting opportunities on various search and social channels
- Learn about the tools at your disposal to run effective digital marketing campaigns
Prereqs & Preparation
None, this class is for complete beginners.