Building Your Online Business & Community: Presented by Yelp at GA | Melbourne

About this event

The main digital objectives for local businesses are to acquire users, keep them happy, and to spread the words to their friends - in essence, to build a community.

But once you’ve roped customers in, sustaining this community and keeping them engaged is a challenge for many businesses. Customers are active on social media and these channels have made their digital voice stronger than ever, but what really drives an online community?

This free masterclass will use examples from Yelp's free tools for business owners and Yelp's consumer offerings to show you how to capture and use data to understand your customers, how they engage with your business, and how you can develop a strategy to grow your community.

Attendees will walk away with an understanding of how to engage customers online and offline, define an authentic brand voice and image, and develop and distribute content that builds a community.