The online business space is noisy. If you want to avoid your marketing becoming the elevator music of the internet, you need to say something worth listening to and do something worth talking about. As an individual growing your professional reputation and personal brand, marketing is completely different. Uncover your key messages, ensure these are in alignment with your values, and use key methods of Public Relations, strategic content marketing and networking, to build your influence.
Brook McCarthy is a digital marketing trainer and business coach who specialises in helping service consultants and professionals to grow their reputation and magnify their impact. With a background in Public Relations, Brook has 15 years' experience in digital communications including social media marketing, SEO, business blogging and reputation management. Her clients include soloists, coaches, authors, consultants and multinationals who are seeking to hone their digital communication skills.
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