Wednesday, 1 September
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The online business space is noisy. If you want to avoid your marketing becoming the elevator music of the internet, you need to say something worth listening to and do something worth talking about. As an individual growing your professional reputation and personal brand, marketing is completely different. Uncover your key messages, ensure these are in alignment with your values, and use key methods of Public Relations, strategic content marketing and networking, to build your influence.
-Uncovering your key beliefs and values -Turning your key beliefs, values and experiences into your 5-7 topics or stories -Understanding how influence works, through online and offline key methodologies of blogging, podcasting, social video, networking and alliance-building, PR and publicity -Determining your minimum viable marketing plan -Minimising angst and self-consciousness by focusing on your stories and your audience, not yourself
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
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