Building Brands People Love: Made In DC
2

Wednesday, 2 October

8 9:30 am EDT

GA D.C.

509 7th Street NW, 3rd Floor
Washington, D.C. 20004
FREE!
Regular Ticket
`

In Partnership With:

Advertising Week DC logo

Questions? Read our FAQs

Building Brands People Love: Made In DC | October 2

Josh Strupp Photo


Associate Director of Marketing, ISL (iStrategyLabs)

Stacy Price Photo


Co-Founder and Chief Localist Officer, Shop Made in DC

Violeta Edelman Photo


Co-Founder and Co-CEO, Dolcezza

Megan Principe Photo


Media Manager, SCOUT

Ben Famous Photo


head of strategic communications and brand marketing, CAVA

2

Wednesday, 2 October

8 9:30 am EDT

GA D.C.

509 7th Street NW, 3rd Floor
Washington, D.C. 20004
FREE!
Regular Ticket
`

In Partnership With:

Advertising Week DC logo

Questions? Read our FAQs

About This Event

With the rise of mass marketing and social media, getting people to engage with your business is hard. Getting them to fall in love with your brand is even harder. Join us for an evening of conversation and some healthy debate with Washington DC's top entrepreneurs as we discuss the building blocks that go into crafting a brand that people will fall in love with.

Agenda:

  • 8:00-8:15am Check-in and networking
  • 8:15-8:20am Welcoming remarks, event kickoff
  • 8:20-9:00am Panel
  • 9:00-9:15am Audience Q+A
  • 9:15-9:30am Mingling and wrap-up

This event is being held as part of Advertising Week DC. For more information, please visit https://advertisingweekdc.com/

About the Panelists

Josh Strupp Photo

Associate Director of Marketing,
ISL (iStrategyLabs)

Nashville transplant. Podcast obsessed. Feels weird writing his own bio.

Josh is a marketing director at ISL, a 2-time AdAge Small Agency of The Year. Some say he wears too many hats. He manages the company's digital marketing efforts, leads the emerging technology practice, assists the CEO in all things biz dev, and – when his creative pals let him – designs stuff (literally anything they'll allow, but he really loves cutting videos, animating GIFs, UX and interaction design, and playing around in Cinema4D).

Josh's career started at the George Washington University, where he received a degree in Journalism. While attending, he founded a digital publication known as The Rival, which he later spun into a company, expanding to 20 schools and 300 writers nation-wide.

In his free time, he loves tinkering with digital tech (most recently Python), writing long-winded explainers (follow me on Medium 😇), and watching his two favorite teams struggle season after season (Go Wiz! Titan Up!).

Stacy Price Photo

Co-Founder and Chief Localist Officer,
Shop Made in DC

Stacey Price has nearly 2 decades of experience activating community. Price, first an economic development consultant and now a talented curator, is on a mission to grow DC’s maker economy. In 2017 she launched Shop Made in DC, a new generation incubator that uses inventive space to empower and scale DC artisans. Since opening she and her team have supported over 200 makers with access to customers, education and capital. In only 18 months, with 3 locations, she has generated nearly $2 million back to local makers.

Creatively connecting community and commerce is her strategy for vibrant ecosystems. As a Washington, DC based social entrepreneur, she spends her days nurturing independent business while closely advising municipalities, developers, and nonprofits to plan, create and manage projects that grow the local economy. As former Executive Director of Think Local First DC , she helped launch incubator programs such as MADE IN DC and StartUP Kitchen and worked on policy supporting independent business growth.

She has married her background in business and PR with her passion for education and vibrant local economy to help scale 1000s of independent retail brands. Using events as a tool for engagement, Stacey has planned conferences, festivals, pop-up retail events and marketplaces. Since 2014 she has been working with property owners and developers in the DC Metro Area to re-imagine mix-use properties to include temporary activation, collaborative retail and small batch production space; all working to improve their bottom-line while providing low-entry to market opportunities for small business.

Stacey has a Masters Degree in Corporate Communication from Radford University, completing her thesis work in Social Capital and Community Engagement. She currently serves on the board of directors for MESS HALL and FRESHFARM Markets and on Kaiser Permanente’s PFCC Leadership Team as a Patient Partner from the Mid Atlantic Region.

Violeta Edelman Photo

Co-Founder and Co-CEO,
Dolcezza

Violeta grew up in Buenos Aires, Argentina and her love of gelato is strongly influenced by her Argentine roots. Violeta attended American University where she studied communications. She started her career in production working in television and documentaries at National Geographic. In 2004, Violeta co-founded Dolcezza along her husband Robb Duncan. She currently serves as Dolcezza’s CEO, leading a team of 200 employees, 9 retail shops, 1 production facility and a wholesale program that includes 100 restaurants, and 1000 grocery stores throughout the country.

Dolcezza gelato has been regarded by many, including Saveur, Bon Appetit, Wall Street Journal and the New York Times, to be among the best in the country. Violeta comes from a long lineage of feminists, a strong supporter of women, she recently completed the James Beard Foundation Women Entrepreneurial Leadership program.

Violeta lives in Washington DC with her husband and 3 daughters.

Megan Principe Photo

Media Manager,
SCOUT

Megan Principe is the Media Manager for SCOUT, a cult-classic, DC-based brand known for its approachable, accessible, and authentic bags and designs. Despite her neat and tidy job title, Megan’s day-to-day responsibilities extend from social media to photography, across marketing, public relations, and a few other random things. Joining SCOUT in 2014, Megan built SCOUT’s social media presence from the ground up, helped introduce lifestyle photography to support the brand, and recently vetted and onboarded the brand’s third-party PR partners. Genuinely passionate about SCOUT products, Megan loves working for a brand devoted to simplifying and enhancing the lives of modern women everywhere. On a personal note, Megan has earned a reputation for throwing a hell of a party both at SCOUT and at home (the latter, admittedly, often attended only by herself, her boyfriend, and her Newfoundland, Nellie.) One thing Megan wouldn’t trade for anything: being part of the “secret sauce” that makes SCOUT such a dynamic and incredible place to work. She’s thrilled to be along for the ride as the brand continues to grow!

Ben Famous Photo

head of strategic communications and brand marketing,
CAVA

Ben is the head of strategic communications and brand marketing at CAVA, the flagship brand of a growing food platform that includes more than 80 chef-casual restaurant, a full-service chain CAVA Mezze, a nationally distributed CPG line of dips and spreads, and Zoës Kitchen - a 250+ Mediterranean restaurant brand stretching coast to coast.

Ben oversees media and public relations, brand development, national & local partnerships, as well as the brand's social impact platform, "Food As a Force for Good." With his team, Ben also an omni-channel customer engagement strategy aimed at elevating the guest experience at all brand touchpoints.

Prior to CAVA, Ben built and led the communications and public relations team for sweetgreen, driving increased brand awareness and national media exposure, including earning key placements in publications like Fast Company, New York Times, Inc., and others. Additionally, he spent nearly six years in the United States Senate culminating as communications director and national press secretary to the U.S. Senate Committee on Agriculture, Nutrition, and Forestry.

Ben holds a BA in public administration from Miami University in Oxford, Ohio where he was a four year varsity member of the cross country and track and field team.

About Our Partners

Advertising Week DC

ADWKDC is an event designed for professionals in the fields of marketing and communications. It has been a staple conference for over 250+ CMOs, Senior Marketers, Agency Professionals and Technology Executives from throughout the Mid-Atlantic area for over 10 years. With Hosted Events throughout the week, and a main day conference on Thursday, ADWKDC provides opportunities for networking along with keynotes, workshops and panels on relevant topics presented by proven industry talent.

This year's theme:

The Ripple Effect

DC’s influence is well known. The federal government is right here in our back yard, and its politics and policies affect the lives of people worldwide. But when we consider the powerhouses of marketing and advertising, we point to cities like New York or LA, and forget the DC region’s unique impact. The headquarters of multiple Fortune 500’s sit here, as does the legal, lobbing or crisis arms of many more. Our local news is national news. The work done here impacts companies and consumers, all business vertical, and is felt beyond our borders—we influence the influencers.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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