Building Better Products With Customer Validation

Past Locations for this Workshop

Building Better Products With Customer Validation | Atlanta

Past Locations for this Workshop

About this workshop

In today's competitive world, there’s tremendous pressure to deliver high-quality, frictionless products that exceed customer expectations and stand out from the competition. In this class, you'll learn the importance of collecting customer feedback during pre-release testing and learn how the best brands in the world plan, execute, and leverage their Alpha, Beta, and Field Tests to build and launch world-class products. Whether you're working on an existing product and you want to make it better, this class will help you create products that customer love.


  • How to understand customer needs, identify opportunities, and define a winning product strategy and MVP
  • How to apply UX design principles to create testable versions of your product
  • How to validate your product with user testing and metrics

Students will walk away with a solid understanding of how to design a great product and validate it with users.

Prereqs & Preparation

None. If you have a product, idea, or design that you would like feedback on, bring it.

Let’s Keep You Updated

Enter your email to start following

I have read and acknowledge General Assembly's Privacy Policy and Terms of Service. SMS message and data rates may apply.