Building a Storytelling Skillset
16

Monday, 16 January

6:30 8 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne , Australia 3000
$35 AUD
Regular Ticket
$35 AUD
Total

Questions? Read our FAQs

Building a Storytelling Skillset

Katie Boyts Photo


Producer / Business Development Consultant

Mark Welker Photo


Co-Founder, Commoner

16

Monday, 16 January

6:30 8 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne , Australia 3000
$35 AUD
Regular Ticket
$35 AUD
Total

Questions? Read our FAQs

About This Class

The practice of taking audiences from rational to emotional engagement through content storytelling is all but common knowledge in the marketing world today. Yet very little practical wisdom is discussed as to how​ to implement that shift within a team, as an individual creative, or as a small business owner or entrepreneur.

In this class we’ll explore the set of practical skills you can start practicing, recruiting​, and tweaking today​ to create great stories that capture the imagination of your audience. With a focus on video content and production, the skills will translate into any type of content seeking to get at the heart.

In this session we will cover:

  • How to practice, recruit, and inspire curiosity in your content
  • The art of the interview - listening and conversations skills lie at the heart of emotive work that focuses on real people and their stories
  • How to construct a visual language for the stories you find

This class is suitable for anyone wanting to up the emotional ante in their story-driven content: s​ocial media marketers, tech startups, small business owners and entrepreneurs.

Takeaways

Students will learn:

  • How to create story-driven content that connects on an emotional level
  • How to engage, inspire, and bring together a team with a strong storytelling skill set
  • Interviewing/listening skills for content based on real people, with a focus on video content
  • How to construct a visual language around a person’s (otherwise seemingly boring) narrative.

Prereqs & Preparation

Watch the 1982 Theatrical Cut of Blade Runner a minimum of three times. Just kidding! Not a must, but a general familiarity with branded video would be stellar.

About the Instructors

Katie Boyts Photo

Producer / Business Development Consultant

Katie Boyts is passionate about using emotional storytelling as a tool for change and connecting people. Working primarily in the US on a variety of projects, including activist profiles, tourism, arts organizations, distilleries, and tech companies, Katie has worked in both large and small scale video productions. She founded and hosted CreativeMornings Baltimore chapter, a global monthly lecture series for the creative community.

Mark Welker Photo

Co-Founder,
Commoner

Mark Welker is one of the founding members of Commoner and has co-directed and edited more than 40 films over the past four years for Commoner clients, with brands such as Bupa, Seek, Westpac, Shillington Design College, Feast Watson, and Smith Journal. Previously, Mark put in more than a decade working as a copywriter and digital marketer and his work has been widely published in Australian and International literary journals, newspapers and magazines.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.