Building a Millennial Brand Through Content: Speakers from Tumblr, VICE & GA | Sydney

About this event

We all love to throw the work Millennial into the mix when we're talking about marketing to young people. But what does that term really mean? What is a millennial? How do we go beyond the superficial surface insights and position our brands as a part of their world rather than just holding up a mirror to it?

Join us for Tumblr's first ever Tumblr Thursday in partnership with GA where we will uncover how brands can create content that resonates with an audience that is increasingly shying away from traditional advertising messages.

In a discussion moderated by General Assembly, Tumblr will be joined by our friends from VICE and other special guests to provide meaningful insights into how Australian Millennial's relationship with content is evolving, and how to build a brand that keeps up with culture.

Please note this event is in partnership with Tumblr, by registering for this event you agree to be added to the Tumblr mailing list.